Case Studies
Washington Wilds
My Role
Brand Design, Web Design, Webflow Dev
Team
Michael Draper: UX Copywriting, SEO
Live Site
Overview
Washington Wilds is a new endeavor created by two Washington State outdoors enthusiasts who wanted to share content with users seeking info about trails, tourist spots, and lesser-known adventures. Of course, they plan to provide some reviews on these locations and functionally helpful gear.
Challenge
Provide a robust and scalable website built using the Client-First Framework for quick iterating and fast content output.
The Washington Wilds' crew knew they needed to manage this site without assistance from a developer, as this would become cost-prohibitive. So, all content on the site can be managed via Webflow's CMS without external integrations or costly third-party tools. This allows them to write, edit, and publish articles at their chosen pace—no fuss.
Result
Building brand equity and creating loyal users.
I began with the logo, color palette, typography, and social media templates. It was essential to capture the spirit of the brand with a logo that was minimalist, bold, and representative of their aesthetic. Website designs were quick since they provided a substantial brief that included inspiration and their target audience.
6 min
Average session duration
18%
Bounce rate
